The Starfish Canada: Instagram Guidelines

Several members of The Starfish Canada team will be contributing to the Instagram account from all across the nation. To maintain a cohesive and consistent presence on Instagram, please abide by the following posting guidelines.


  • We do not want our Instagram to be a depository for random pictures. Be critical when posting a photo and try to tie it back to The Starfish values/persona.

  • You may use filters to enhance the photos.

  • Before posting, tag the location and use relevant hashtags. 

  • Be sure to review previous posts to avoid similar photos.

  • Don’t be afraid to get in the photo! Putting a face to the account helps followers relate.

  • Post your name at the end of the caption so we know who posted the photo!

Frequency of Activity

  • Instagram contributors are asked to post at least two times per week. You may use photos you have taken during that week, or photos you have saved from previous occasions.

  • If you are on our Instagram account, do not hesitate to like other accounts’ photos or follow local accounts. Building this relationship with followers is very important.


  • We can use videos to thank supporters, personalize the account, or as a call for action. If you are meeting with an influential individual and they have something inspirational/important to say, you may feature them in a 3-10 second video and post on Instagram.

If you have any questions about Instagram or your commitment to posting, please contact