“1 Awesome Land, Made Even Better”…reads the blurb about the Molson Canadian Red Leaf Project - and I couldn’t agree more. Canada is an absolutely stunning country, as we all know, which is why this brewing company has decided it’s time to give something back.
What’s the goal? To plant 100,000 trees from coast to coast in partnership with Tree Canada, a not-for-profit organization that encourages Canadians to plant and care for trees across the country. This many trees will provide enough oxygen for 200,000 people… in fact, it will save the equivalent of 551 road trips across Canada worth of emissions. Sounds like a worthwhile endeavor to me!
To achieve this goal, Molson is collaborating with Evergreen, another green, Canadian, not-for-profit organization, to host 20 events across the country. There are ten park projects (at which volunteers plant trees), and ten concerts (at which volunteers celebrate by enjoying live outdoor music). Not to mention, if you are one of the 100 volunteers to sign up online for a park project, you get a free ticket to the respective concert (including Sarnia's annual Bayfest, and a Maroon 5/Train concert in Toronto!).
Can’t make any of the park projects? That’s alright, you can still attend the concert. Or, you can go online and plant a virtual tree! For every virtual tree planted, Molson Canadian will ensure that a real one is planted – up to 10,000 in 2012. Currently, over 3,600 virtual trees have already been planted.
Molson is also taking part in numerous other environmental projects across Canada, like the Great Canadian Shoreline Cleanup in September. “We know that Canadians care deeply about the environment and are looking to channel that passion into action,” explained Jamie Sprules, senior brand manager of Molson Canadian.
And it seems like they’re going about it in the right way – with a strong promotional campaign, outdoor concerts, and green credibility, what young, fun-loving, beer-drinking Canadian wouldn’t be interested?
I myself tried to sign up to plant trees but found that both events in Toronto and the one in London were already full. To find events in your area or read more about this project, check it out here.