Meet the Button Pushers on Locke.

Poto from

Poto from

Locke Street is a place where a variety of opinions, worldviews, and life perspectives collide. The ability to express one’s opinion is a valuable part of living in a democracy. The emergence of dissenting opinions is advantageous when challenging what has become “normal” and deliberating taboo ideas. In a world where “money is king” and corporations have incredible power, it can be difficult to find avenues to express opposing views. The ability to openly express these views can be intimidating, but there is a way to “wear your opinion on your sleeve.”

What if we considered using a different style of social networking to create awareness, start conversations, and express beliefs? In the 1970’s, the simple act of wearing buttons was a form of social networking. Buttons functioned as a sort of “status update” that conveyed personalized messages. Of course, anyone can wear a button and anyone can post a stimulating status update, but how does wearing a button differ?

I recently spoke with The Button Pushers on Locke Street about how wearing a button can lead to change. Not only do buttons serve to express personal beliefs, they can also function to connect individuals. For example, if you saw a message on someone’s button that you agree with, it could prompt an approval or, more so, an engaging dialogue. Vice versa, if you disagree with a button’s message it could spark debate about the issue. Either way, having these conversations about a button’s message is a step towards fighting for a cause. Depending on your lifestyle, you may not find yourself chained to a 100-year-old Redwood protecting it from deforestation; however, wearing a button that says “Go Green” is a step towards protecting that same tree. Wearing an environmental message is a way to self-identify as eco-conscious and may help you change your daily actions. Consider someone getting plastic bags at the grocery store while wearing a “Go Green” button- how would others react? Would wearing this button deter you from asking for plastic bags?

In addition to selling buttons, The Button Pushers provide a variety of sustainable products, one of which is vintage clothing. Buying new clothes is an everyday occurrence due to the convenience of mass manufacturing and the influence of corporations. The Button Pushers provide one of a kind, handpicked, unique vintage clothing for you to enjoy. With a range of classic and unique clothing, The Button Pushers have found a way to make fashion sustainable.

The Button Pushers suggest that Locke Street shops have a sense of community between them, especially those with similar motivations. The ability to connect to others, listen to different opinions, and experience a unique style is what Locke represents. Being a community means working together to create a sustainable city; however, to achieve this we need to challenge the status quo and strive for change.

Visiting The Button Pushers is an experience that differs from any other store. You can connect to a piece of clothing from the ‘70s, find fair trade, organic coffee, and discover a button that represents you. Drop by The Button Pushers at 119B Locke Street, browse the vintage clothes, check out the buttons, and even grab some sustainable coffee!

Check out The Button Pushers website here.


Steve Watts