Number of weeks: 16-32 contingent on funding and the availability of the successful candidate.
Hours per week: 30 hours per week, remote
Start date: January 3, 2022
Location: Remote from anywhere in Canada
About The Starfish Canada
The Starfish Canada is a registered charity that celebrates young environmental leaders by connecting them with a platform for storytelling and a community of change-makers. Since 2010, we have inspired young Canadians to take leadership roles in their communities and to celebrate their peers contributing to the environmentalism movement. We do this through three programs:
Online journal: We match peer editors to writers in the environmental sector. Editors are trained to mentor peers in environment & journalism, then practice learnings by empowering a team of volunteer writers. Those writers are also trained to take technical science, policy, and research and turn it into accessible articles for our readers to enjoy.
Community outreach + education: We offer multiple workshops, including a debate-style session on the intersectionality of environmentalism, discussing climate change from Western-based science and traditional knowledge perspectives, and a speaker’s bureau where environmental change-makers under the age of 25 discuss their innovations and solutions.
Top 25 Environmentalists Under 25: Through this program, participants receive an award, care packages from environmentally minded businesses, speaking engagement opportunities, media coverage, and mentorship by our network of experts. Top 25 award winners leave our program feeling inspired, motivated, and ready to accelerate the positive impacts they have in their local communities.
An exciting position exists as a Social Media and Community Manager at The Starfish Canada. Reporting to the Director of Marketing & Communications, this role will play an integral part in the execution of The Starfish Canada’s digital marketing strategy. You will be working closely with the Digital Marketing Team to grow our social media presence, drive engagement with our digital audience, and amplify all our key programs and initiatives. You will set up social media campaigns, monitor the latest trends to improve performance, and educate cross-functional teams as to the role/best practices of social content.
Alongside this, the Social Media and Community Manager will be responsible for developing content, connections, and online community approaches that elevate the voices of marginalized populations working in environmentalism. As a representative of our organization, they will interact with our membership, community-at-large and external groups in a professional and respectful manner to create truthful and engaging content for our social media channels. This role will apply equity and inclusion lenses to our social media channels to ensure we are representative of the incredible young people working in environmentalism across the country.
Work closely with the Digital Marketing Lead and Communications and Campaign Manager to develop the social media plans – from idea generation and calendar creation through to execution
Manage content strategy, develop graphics and copy (Canva), and publish on all social media channels (FB, IG, LinkedIn, Twitter, Later.com). Duties include: planning, creative development for posts, and content calendar management
Ongoing engagement and sharing within The Starfish community but also the wider youth environmentalism community on social media, and with a focus on equity, inclusion, and amplify voices of marginalized communities across Canada
Lead monthly campaign reporting on performance metrics such as paid media budget and pacing, traffic, engagement, impressions, and channel growth
Champions latest social media and technologies by implementing and measuring Test & Learns
Contribute to an iteration of our new branding guidelines and strategy, including researching best practices from other charities in our sector and providing recommendations on what a brand refresh could look like from a social media perspective
Ideal Skills and Qualifications
Experience in social media including calendar creation, content strategy, content creation, and publishing
Strong writing skills – ability to write and edit for online voice
Has a sharp eye and ability to create good design (using Canva, Adobe Suite, etc.)
Knowledge from posting to analyzing insights on Facebook, Instagram, Twitter, and using Later.com
Effectively communicates both internally and externally on social platforms, but also with volunteers and staff
Languages required: English required; French is an asset. We will provide lessons and opportunities to practice French for the successful candidate if they are not fluent in French.
Preferred level of Education: Post-secondary (third/fourth year)
The Starfish Canada “Must Haves”
Goal-oriented, driven, and self-motivated to take on a high level of responsibility with minimal supervision
You are known for your integrity; you always do what you say you will do
Team player with the ability and willingness to support others, and accept and provide feedback
Passion for the environment and youth leadership
This role will be supported through conversations with their supervisor, our Director of Marketing and Communication. They will have direct guidance on their social media projects and provide direct tips and techniques to broaden their skills in community engagement and social media management. This person will also partake in weekly mentorship conversations through videoconference. These meetings will focus on career objectives and development, sharing professional recommendations, connecting them to experts in our network, and how to coach them through the next stage in their career.
If you are motivated by this posting, we want to hear from you! Please submit your resume, cover letter and portfolio of your work to firstname.lastname@example.org with the subject line “Application: Social Media & Community Manager”. Please ensure you confirm your eligibility for Canada Summer Jobs in your cover letter. Applications will be accepted until the role is filled.
This role is open to students at a post-secondary institution and may count as an internship or co-op placement, depending on your institution’s requirements.
The Starfish Canada is an Equal Opportunity Employer. We highly encourage applications from those that identify as LGBTQ2IA+, Black, Indigenous, as a person of colour, and those with any form of disability.